Digital Transformation in Sports Management Program is designed to learn how digitalization is transforming the Sports world and how to manage business under these new rules and players. Our partners, FC Barcelona and ISDE will complete the program with top speakers and relevant contents covering law, management and FC Barcelona strategy and contents.

This program guarantees hands-on experience to the students who will have to create and present a whole digital strategy for FC Barcelona in one of their current core projects.

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Digital Transformation in Sports

I want to know more


Aim for
Por qué ISDI

by FC Barcelona, ISDI & ISDE

With the intention of becoming a trailblazer in the new Digital Sports world, you will learn with the professionals and the tools which are being currently used by the top players in this new and changing industry. You will develop new capacities and you will be able to put them in practice with our team of project owners and the development of your own project together with your team members.

Become a Digital Manager for the Sports Industry

< What is Sports Management in the Digital Era? >


Everything is changing in the Sports World in the last few years. That’s why this program will fully support not only the contents but the future for the professionals who are needed for this new Era.


The different teams will be responsible for the creation and growth of a whole new sports community backed up by FC Barcelona which will be presented to a Jury of ISDI, ISDE and FC Barcelona.


Content and classes will be virtual (both synchronous and asynchronous) and will include a whole week in Barcelona to spend time together, present the final projects and have face to face sessions.

< Who is this program for >

Aim for professionals who want to enhance their profiles with digital business skills and who want to explore and explode the new Sports business with a complete bunch of tools and contents (including talent, legal or technology)

Business professionals: Sales, Marketing, Clients or Growth.

Engineers, Technology profiles who want to become digital sports professionals.

Sports professionals who want to digitalize their careers.

Professionals who want to re-invent their careers in a complete new environment.

< Digital referents >

The program includes Management, Digital Business, Project Management, Sports, eSports, Legal and Marketing contents within a full set of formats and technologies along with the best experts which are referents of the sector in their respective areas with whom you will discover where the digital revolution is moving.

Innovation Hub Director at FC Barcelona

Albert Mundet

Aleyda Solís

International SEO Consultant & Founder at Orainti

Founder & CEO Movistar Riders Esports

Fernando Piquer

Alba Díaz Cabrerizo

Data & Measurement Account Manager at Google

Co-Founder and director at eBooking

Toni Raurich-Marcet

Jose Beltrán

Digital Project Manager at FC Barcelona

EMEA Digital Marketplace Director at Nike

Roger Esquerda

Mariana Aranguren

Demand Generation Team Manager at AWS

< Our partners >

From the moment you start the program, you become part of the ISDI Digital Talent Community, the meeting place for students, industry leaders and professors.

Welcome to the Digital Talent Community


Always up to date with the latest digital news. You will have access to the "Industry & Leadership Series" events, to all content updates and program classes, and to the ISDIgitalnow blog.

Grow as a professional and achieve the goals you set for yourself. With access to a job bank, 1-to-1 Career Advisor sessions, and mentoring with other professionals who have completed your program.


Connect and benefit from an unprecedented and constantly growing Digital Networking Network: profiles and contacts from across the DTC, Events, Exclusive Benefits and Discussion Groups.


< ¿Por qué ISDI >

Apostar por ISDI es apostar por tu futuro. Desde 2009, acompañamos a profesionales como tú más allá de la formación, con un ecosistema completo que construyen cada día los trabajadores, profesores, alumnos y compañías que forman parte de nuestra escuela de negocios.


ISDI es más que formación. Construimos una comunidad de alumnos en movimiento, asesoramos a Startups y nos preocupamos por el impacto social a través de nuestra fundación.


Para nosotros, detrás de cada matrícula hay nombres y apellidos. Conocemos a nuestros alumnos y les ayudamos a construir su futuro desde el primer día en ISDI.



Lo único constante es el cambio. Por eso estamos al día de las últimas tendencias, actualizamos el contenido de cada programa e incorporamos a nuevos expertos en activo en cada edición.



< Overview del programa >

Entendiendo el Metaverso

  • Qué es y qué no es el Metaverso.
  • Del gaming al Metaverso: Del Pay for Play al Free to Play
  • Protometaversos

Bases Tecnológicas del Metaverso

  • 3D y Computación espacial
  • Realidad Virtual, Aumentada y Mixta
  • Gadgets tecnológicos: Gafas holográficas, guantes y chalecos hápticos, plataformas omnidireccionales, etc
  • Game Engines: Motores de Videojuego
  • Blockchain: Criptomonedas y NFTs
  • El papel de las telecomunicaciones. 5G

Conociendo los principales Metaversos

  • Roblox
  • Decentraland
  • The Sandbox
  • Horizon Worlds

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Where Digital Happens

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